A couple of weeks ago, I found myself playing around with the official South-By-South-West (SXSW) mobile app, SXSW Go, on my Android device. Great memories came back to me as I viewed my schedule of events and recalled the unwarranted amounts of inspiration, fun and education I got out of SXSW 2011.
However, in playing around with the app, I noticed some opportunities where the User Experience (UX) could've been enhanced. As a result, I conducted some fundamental user research (looking to the app reviews on the Android Market and probing my mates who went to SXSW 2011 with me) and whipped up some high-fidelity conceptual wireframes for the SXSW 2012 app.
Before we begin, I'd like to thank @c0uP, @pkattera, @reece_wagner & @jasehutch for their time in the process, either contributing ideas and insight or reviewing the concepts. I'm extremely appreciative to have these guys involved.
The wireframes below is just a preview of some of the thought that has been put into re-engineering the User Experience for the SXSW 2012 app. Only two user journeys have been explored:
- Schedule - The entire SXSW schedule (including the film, interactive and music festivals as well as the tradeshows)
- My SXSW - The user's customised shortlist of events they wish to attend
Significant thought has also been put into Places, Social and the Tradeshow, but that's for another discussion.
I'd love to hear your feedback and see what you think!
1. Splashscreen
2. Dashboard Navigation
Note: The SXSW 2011 app did not feature dashboard navigation.
3. Schedule Interface
5. My SXSW - Talk Info
This screen is accessed when a user drills down into a specific talk from their My SXSW screen, which contains their customised/favourited list of talks.
